C&C Wines is delighted to welcome Peter McCombie MW to its team as part-time Portfolio Ambassador. Peter’s role will start with immediate effect and will include supporting C&C Wines’ buying strategy as well as providing masterclasses and sales training to staff and customers alike.

A Master of Wine for more than twenty-five years and over three decades of experience in the wine industry, Peter brings with him impressive experience as a wine educator, consultant, judge and writer which will be invaluable for enhancing and bringing awareness to C&C’s portfolio.

Jonathan Carson, Director, said, “We’ve been working with Peter for a few months now and the ‘fit’ has been fantastic. Considering the sheer number of wines that Peter tastes, we are thrilled that he has been so complimentary about our portfolio and we look forward to his support in raising the awareness of many of these outstanding wineries.”

“I have always enjoyed the challenge of balancing the rigorous selection of wines for quality and character with the realities of needing to sell wines to real people at realistic prices. So I am looking forward to working with the team at C&C to offer the UK trade some truly excellent wines, particularly from Italy.” Peter McCombie MW.

Peter’s extensive knowledge in the trade coupled with his real world experience will be indispensable for C&C Wines. According to Christopher Carson, Director, “Pragmatism in this fast changing wine world is essential, but coupled with a wealth of experience from vineyard to consumer is key – not surprisingly he’s been embraced by consumers, customers and producers.”